How Can I Use LinkedIn For My Business?
LinkedIn has transformed from more than a job seekers social platform. Due to the ability to tap into existing connections and grow your brand through word-of-mouth, Linked In has real power for business growth and effectiveness.
Hundreds of millions of professionals from around the world hang-out, connect, share content, and network on LinkedIn.
It is the business persons social network.
The Linked In platform is still relatively early, therefore, the organic reach is insanely high.
If you are not using LinkedIn as a way to connect with professionals and grow your business, you are missing out.
We are going to talk about LinkedIn, statistics behind this amazing platform and how you can connect with others on LinkedIn to grow your business.
In 2002, LinkedIn started out in the living room of co-founder Reid Hoffman. LinkedIn’s founders are Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant.
2003 LinkedIn was officially launched. Growth was slow at first. They had as little as 20 sign-ups a day. By fall of that year, it showed enough promise to attract an investor.
By 2011, LinkedIn became a publicly traded company on the New York Stock Exchange. The growth than emerges for the organization. Now, the company is a part of Microsoft.
Nearly 660+ million members in over 200 countries and territories use LinkedIn.
Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
According to the Pew Research Center Study, LinkedIn remains popular with college students. Statistics revealed 50% of college graduates in the US are LinkedIn users.
Additionally, 44% of LinkedIn users take home more than $75,000 per year, which is above the National Median in the US.
How can you use LinkedIn for your business?
LinkedIn isn’t centered on posting pictures of what you had for breakfast or sharing photos of you drinking coffee at your favorite coffee bar. As a business owner or professional, it’s a space to get valuable content, discover potential business partners, build your client base, and to accumulate referrals.
Get Valuable Content
HootSuite shares that one of the best ways to grow your audience and keep your connections is to provide value by posting articles on a regular basis. It is great to share value with others, but it is also a great place to gain valuable insight for your professional life and business as well.
I have found myself spending time on LinkedIn learning valuable information for marketing, social media strategies, employee engagement, and so much more. I then share the information with my team and business.
If you are looking to grow your business, strategic partnerships are a great way to start. LinkedIn allows you to participate in groups that are related to your business and interests. Discussion participation can help you establish yourself as an expert in the field. Be a resource for those in the group.
You can also send personal messages to connect with professionals with similar interests. They can help you in your business journey, or you may be able to help them. These strategic partnerships can help you grow your business.
Developing partnerships within LinkedIn has allowed me to partner with individuals on my blogs, podcasts and business.
LinkedIn can be a great way to build your client base. But you have to do some work. A couple simple ways to build your client base is to post and share content, as well as build relationships with your connections.
Posting regular status updates daily gets you noticed. You can write about what you’re working on and who you’re working for.
Share inspiring content that would be of interest to your target market or customer. Focus your posts on how you help others achieve their goals.
Build your relationships with your connections by messaging them. You can reach out initially with them, to share why you want to connect. You can then thank them for the connection. And then begin to share some valuable content.
Opportunity To Accumulate Referrals
LinkedIn’s search feature allows others who are looking for what you offer to find your profile.
As part of your public profile, you can showcase what you offer and testimonials encouraging people to do business with you.
You can view your friends’ connections while researching potential clients and message them.
LinkedIn Increases Your Business Effectiveness
With such a large number of professionals and executives using the platform, LinkedIn gives you direct access to business professionals and organizations. It provides you with the ability to get valuable content, discover potential business partners, build your client base, and accumulate referrals. As you connect and build relationships with your LinkedIn family, you will dramatically increase your business effectiveness.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.